Georgina

When this girl stalks past in her manolo blahniks men either sigh in admiration or cower in fear. Georgina used to work in fashion and is always looking at the angle to get the latest freebies from her old couture pals. She may have contacts but how relevant are they to your business? 

Sure this girl is up on every new season going and her wardrobe is impeccably on trend, but during the New York, Paris or Milan fashion week she is not obtainable. You will be able to see her in any one of the fashion magazines, photographed sitting near the Primrose Hill set on the front row. When she returns and you can finally get hold of her she will wax lyrical about the contacts she has made, the food she ate, the hotels she stayed in and the bars she was seen in with so and so. 

But if you want to know how your brand profile is being raised by this exercise, you’ll find she will remain tight-lipped, pressing together her perfectly glossed lips, knitting her fabulous brow and running her manicured nails through her immaculately coiffed hair.