devoted to service

At D4PR we find the personality and story behind your company, people and products ensuring that the story not only gets told but is received by a well prepared audience, inside your company and out.

The key to any great campaign is thorough and well-executed research into your market, audiences, other companies and online activity. Using the latest technology and social media approaches as well as the more traditional routes, we can monitor the perception of not just your brand, but everyone elses brand as well. This enables us to proactively prepare all of your campaigns rather than reacting to a forced hand on your behalf.

engaging devotion

Traditional PR Services

• PR audits
• Marketing audits
• Online analytics & audit
• Market research (nationally and internationally or by specific geographical area)
• Demographic profiling
• Strategic PR campaigns
• Strategic marketing campaigns
• Full scale business plans
  
• Bespoke campaigns for SME's
• Newsletters, releases & press releases
• Niche media coverage
• Press relations
• Case studies & white papers
• Events, launches & VIP events
• Press cutting service
• Crisis response, issues management and monitoring
• Focus groups

Online PR Services

• Search engine optimised PR, press release posting sites and wire services, blog relations
• Onsite PR content creation
• Online dialogue with other user generated content and social media
• Online press officer or investor centre
• Corporate or brand blogs
• Podcasts
• Web 2.0/3.0 - blogs, online forums and publications
• Social network creation and management
• Social bookmarking
• Forum monitoring and management
• Widgets
• Media monitoring online & offline
• Online reputation auditing and monitoring

technologically devoted

We are a specialist online PR agency with traditional PR experience to back it up. Like Coco Chanel and her little black dress we are both contemporary and timeless.

In detail we can provide the following services in-house which is unlike most other agencies, whereby you would have to use more than one agency to get access to all of these services.

search engine optimisation

Be on the topline, of the first page of Google when people are searching for your products, services or brands. Stay one step ahead of your competitors at all times by ensuring your website can be found and once found is not only engaging, relevant and informative but has a call to action, making your site your hardest working sales tool and not just a shop window.

pay-per-click management

The ultimate ROI led service. Quite simply pay less to be found.

affiliate marketing

Online sales generated by affiliate marketing in the UK alone is over £3.13billion. That is not a figure you can easily ignore and is certainly a pie you should want a slice of. This service places adverts for your services, products, brand or promotion on other site with high traffic and a related theme or niche subject. Essentially it engages a virtual sales force and if you want you only have to pay for a sale. 

online PR and blogging

Make the right noise in the right place, find out who is saying what about you and where. In August 2008, over 14.5 million people visited at least one blog and we can ensure they visit yours and return.

social media marketing

Take a look at our links page, but please do not get overwhelmed. There is a plethora of social media sites out there and knowing which one to focus on for your target audience or how to use it to get the best response, is something we are experts in. In an Econsultancy report, more than half of companies surveyed (26%) are using Facebook as part of their strategy and a further 25% are planning to utilise this forum. We can manage this service for you and ensure you see results on traffic to your website as well as lead generation.

mobile phone campaigns

On average 6.5 billion text messages are sent every month in the UK. This equates to over 1.5 billion messages per week or almost 217 million daily. Britons are sending on average 60 million more messages a day, than a year ago. To harness this, as a call to action tool, on your website we can provide a bespoke service, where a visitor could text you instantly online and your sales staff can call straight back, ensuring you never lose a lead again. This whole system is tracked and monitored. In addition we can provide a competitive SMS campaign as part of a wider strategy and many-pronged attack.

devoting our commitment

All of our services will be managed by your personal account manager. They will be responsible for timelines, project management, reporting and demonstrating results against initial expenditure.

For further information regarding our service offering please contact us for an informal chat, pop in to D4 HQ, send us a paper aeroplane or carrier pigeon.

Nobody likes bad weather, but if you can predict a storm before it breaks, we can help you weather it, protecting not just your brand but your people. Most importantly we will keep your reputation intact and get you brand devotion.